Thursday, May 28, 2009

Sasha - Creative Style on Display


Laguna Beach, Orange County Boutique Pique
By: April Madigan @ Boutiquing

Situated at the top of the hill in what I still consider "downtown Laguna", Sasha boutique is a sparkling new addition to the bountiful boutique scene of Laguna Beach. In a spot that was once a "look but don't touch art gallery", fragile sculptures have been replaced with figure carving bandage dresses by Herve Leger and ground breaking stilettos by Stella McCartney. I set one foot inside this fashion forward, sleek boutique and could not wait to touch EVERYTHING! Perhaps the most impressive aspect, owner and namesake Sasha, has maintained the "gallery" aspect to this space...exhibiting artist's work on rotation. The latest installation by surfer Clark Little is truly incredible to see and adds a sophisticated beach vibe to the boutique.

This unique boutique is set up in two rooms...on display in the front room are casual beachwear and accessory options by Matthew Williamson, Helmut Lang, Goddis '05, Gold Hawk and Free People. I was instantly impressed by the continuity between the lines. Low to high, they inhabit the space seamlessly, as though they were meant to be together. The back wall is eye catching in its symmetry and is where I found sexy leather sandals, earthy and natural turquoise and coral jewelry that begs to be worn with a tan, and an extensive selection of sunglasses by Barton Perreira, Chloe and Roberto Cavalli. (FYI...Chloe & Roberto Cavalli are 40% off right now.)

Entering the second room, I was instantly aware that this is the serious fashion room...a dressing table complete with old fashioned starlet lights highlight the "IT" dress of 2009...a red Herve Leger bandage dress. The accompanying rack of clothes is filled with sexy night out looks like a shrunken tuxedo jacket by Helmut Lang. A giant wall size mirror and shag rug contribute to the earthy chic feel of this boutique.



The shoe selection offered is well edited and covers all of the major basics - great daytime sandals, hot heels for after dark, and a few that blur the lines between the two. My find was a pair of strappy bronze leather wedges with a zip up back by Steven - wait til the preschool Mom's see these...maybe they won't notice my bed head;)

Lori's Shoes - The Sole of Chicago - Steven Warrier - Bronze
Another heart stopper was a multi strap leather and chain watch by La Mer, a steal at just over $100 bucks - does it matter that I never really learned to tell time on a watch? Blame it on the digital invasion!

If you haven't guessed already, I spent a lot of time exploring this store, my experience enhanced by the knowledgeable and down to earth - yet supremely stylish shop owner Sasha Stajic. Her dedication to bringing quality merchandise, expertise, and creativity are what give Sasha boutique it's true style. It was amazing to see the array of women pulled in off the street to get a closer look at what lay behind the glass. All were warmly greeted, became the center of her attention, and were sent back into the world with that little Sasha induced sashay they needed.

Sasha
550 S. Coast Highway
Laguna Beach, CA 92651
949.715.1444

www.shopsasha.com

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