Wednesday, June 3, 2009


- Trademark for a company dedicated to discovering the best boutique shopping experiences in local areas, directing shoppers to them and serving the needs of boutique store owners. The act of using Boutiquing products and services make it easy to enjoy and support local boutiques.

Boutiquing was born out of a necessity Co-Founders April and Erin saw in the lack of representation boutiques have in the online community. After working in and each managing local boutiques, their eyes were opened to the challenge small businesses face in creating an online presence and the competition of ever growing mass market retailers. They saw difficulty on both sides, with boutiques shoppers like themselves unable to find unique boutiques and boutiques unable to find new shoppers.

Boutiquingserves as a bridge between local boutiques and their customers. Shoppers get up-to-date listings of boutiques in their area, current sales, parties, Boutiquing Shopping Events and great giveaways every week. Boutique store owners get access to the Boutiquing network of dedicated boutique shoppers, training in cutting edge technologies, marketing support, and an opportunity to connect with other boutique owners.

The process is simple and straightforward. Taking into consideration location, decor, merchandise, and customer service Boutiquing determines whether they would shop in a particular boutique and then refer it to a friend. If the answer is yes, a "Boutique Pique" is created for the boutique on Boutiquing receives no compensation for these Boutique Piques and typically visits the boutiques anonymously. The main goal is to bring attention and exposure to boutiques so their customers can find them, and support this vital part of our retail landscape. Read more about Boutiquing Approved Boutiques here.

Boutiquing strives to deliver value through their experience coupled with a relatable review approach and creative writing style. The hope is, readers will be encouraged, inspired and educated to shop local boutiques and that boutique store owners have a reliable source for information and support.

~ Happy Boutiquing!

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