San Francisco Boutique Pique
Even from across the street, it’s easy to tell Cat Seto is full of girly delights. Once inside, it doesn’t disappoint: you’re in store for gorgeous stationary, deliciously scented candles and bath products, personalized dishware, and lots of cute little trinkets and gift ideas. Whether you seek a pretty pick-me-up or a housewarming gift for a friend, Cat Seto has you covered. Dainty, girly home décor, fun frocks and kitschy-cute accessories are on the menu at this Russian Hill boutique. If you’re a Cat Seto virgin, you’ll be pleasantly surprised at the reasonable prices on most items, especially compared to other boutiques in the neighborhood.
The vibe is undeniably warm and cozy, and it smells amazing when you walk in. One word: Voluspa! Shopping here kind of feels like hanging out at a friend’s cool apartment, thanks to glowing candles, a cute seating area and clever displays arranged neatly but casually, inviting you to pick things up and check ’em out. Fun home décor like decorative porcelain cups featuring a unique knit pattern, and handpainted linen pillows by Koko Gallery only add to the ambiance.
Owner Catherine Seto is a trained writer and painter with an eponymous line of paper products that includes stationary, occasion cards and note cards. The boutique also carries paper products from Wiley Valentine, Delphine and Vellum of Crown Hill. Seto designs custom special occasion cards for everything from weddings and engagements to showers and party invitations. Look for locally inspired note cards—the boutique carries several artfully crafted “I Left My Heart in San Francisco” varieties—that are the antithesis of touristy cards you’ll find at Fisherman’s Wharf.Cat Seto carries a brief selection of scarves, bags and jewelry, including a collection of eco-friendly canvas totes in whimsical prints—octopus, whale, owl and lobster—from Bungalow 360. You can also find jewelry from local San Francisco designer Ofina.
Apparel isn’t the primary focus at Cat Seto, but it’s not an afterthought, either. The brands may not be household names, but the prices are pocketbook-friendly; expect to find dresses and separates for under $100 from Double Zero, Fashion Blvd, Esley, AAApple, Pip & Puck, Paul n KC, Judy Jr., Piko 1988 and Mind Code. Don’t forget to check out the “grab box” in the box in the back, where you can find deep discounts on items priced to move.
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